ASHAWALI BROCADE SILK SAREE

 ASHAVALI BROCADE SILK SAREE:

 
Ashavali brocade silk sarees are known for Gujarat's rich textiles that weaves its stories around birds singing, animals dancing and flowers blooming. In the early fifteenth century when Ahmed Shah took over the region now called Ahmedabad, it was called Ashavali, named after the Bhil tribal king who ruled that region. There were around 200 weavers in Ashaval.

 However, over the centuries, industrialization, lack of demand for such fabrics because of changes in lifestyle, availability of less expensive fabric and migration of weavers to the other states of India, led to its decline up to the level of extinction.

But Somabhai Patel, one of the master weavers, did not let this textile go into oblivion. He continued weaving in his home at Ridrol village and gradually, with the support of his son, Vishnubhai Patel, the cluster was developed from one loom to 100 looms.

The saree looks characteristically like a Benarasi Brocade, and is even called an Ahmedabadi Brocade at times. The difference lies in the way the butis of the Ashavali look embossed, giving it a three-dimensional effect. Ashavali sarees are distinguished by the enamelled look of the border—which are sometimes woven onto Patola sarees—and the interwoven designs. The pallu is also very important.

Radhika Lalbhai displays designs like the badshah pallu (common to Balucheri sarees) and chand-tara, and motifs like the parrot and peacock, some of which are found in other arts of Gujarat like mocha embroidery, beadwork and jaliwork.

Manufactured By:

AMOUNEE HANDLOOM VENTURES PVT LTD, 401 Shilp Annex, Ahmedabad 382424, PH 99984500900, Email: info@amounee.com

Packaged By:

AMOUNEE HANDLOOM VENTURES PVT LTD, 401 Shilp Annex, Ahmedabad 382424, PH 99984500900, Email: info@amounee.com

Marketed By:

AMOUNEE HANDLOOM VENTURES PVT LTD, 401 Shilp Annex, Ahmedabad 382424, PH 99984500900, Email: info@amounee.com

Country Of Origin: India

Care Instructions
Our products are handcrafted with love—handwoven or handblock printed by skilled artisans. To ensure their longevity:

Dry clean only is recommended for all our products to preserve texture, color, and craftsmanship.

Avoid direct sunlight to prevent color fading over time.

For handblock printed cottons, gentle starching may be done if required to maintain crispness.

For pure silk handwoven sarees, always dry clean and store in a muslin cloth, folded with acid-free paper if possible. Keep away from moisture and perfumes to retain the fabric’s sheen and softness.

Preserve the beauty of handmade—handle with care.

Each piece is shipped with care directly from our artisan clusters, which means it may take up to 10 days to dispatch—unless otherwise mentioned on the product tag.

Reach out to our team before placing your order for priority or express shipping options.

We offer Cash on Delivery for orders up to ₹7,000 (₹100 fee). For orders above ₹7,000, a partial advance is required.

You can cancel your order within 24 hours if needed.

We have a 10-day exchange policy, and in case you’re not fully satisfied, we offer store credit or an exchange.

Refunds are only provided for defective or wrongly delivered items.

Manufactured By: AMOUNEE HANDLOOM VENTURES PVT LTD,
401 Shilp Annex, Ahmedabad 382424,
PH 99984500900,
Email: info@amounee.com

Packaged By: AMOUNEE HANDLOOM VENTURES PVT LTD,
401 Shilp Annex, Ahmedabad 382424,
PH 99984500900,
Email: info@amounee.com

Marketed By: AMOUNEE HANDLOOM VENTURES PVT LTD,
401 Shilp Annex, Ahmedabad 382424,
PH 99984500900,
Email: info@amounee.com

Country Of Origin: India