When I started Amounee, it wasn’t just about creating a business. It was about building a bridge—between rural artisan communities and a global audience that values authenticity, sustainability, and soul.

As a textile designer and someone who has worked closely in the villages of India, I’ve witnessed the brilliance of our crafts—and the quiet struggles of the people who make them. I’ve seen mothers weave magic late into the night, artisans who’ve never been online take their first digital orders, and families double their income because someone, somewhere, believed in the power of handmade.

Amounee was born from that belief.

The name Amounee comes from a Gurmukhi mantra meaning "beyond silence." To me, it means giving voice—voice to the weavers, the women, the micro-entrepreneurs who carry forward centuries-old legacies, often without recognition. Through design, technology, and storytelling, our goal is to make those voices heard—loudly, proudly, and sustainably.

Today, we work with 75+ craft clusters and have reached over 2500 artisans. Many of them are first-time digital sellers. Some have bought their first laptops through our earnings. A few have sent their children to college for the first time.

And that’s what keeps us going.

Every product you see here is handmade with intention—from the heart of India, to your home. This isn’t fast fashion. It’s slow, soulful, and deeply personal. I invite you to explore our collections not just as a customer, but as someone joining hands with a movement that believes in dignity, tradition, and a better way forward.

Thank you for being part of this journey.

Let’s make craft matter again.

With gratitude,

Megha
Founder, Amounee