The Story Behind Amounee

Amounee is a word taken from mantra of power, real inner power, written in gurmukhi by Shri Guru Gobind singh.
It literally translates to “beyond silence“.

By Megha Das

“A country remains poor in wealth both materially and intellectually if it doesnot develop its handicrafts and its industries. It lives a lazy parasitic life by importing all the manufactured articles from outside”.

~ Mahatma Gandhi

Our aim is to finally realize this ideal because our artisans need us more than ever. The need of the hour is a concrete solution that’s modern, revolutionary and capable of bringing about true change.

In spite of endless planning and discussion by various factions at various times, the dwindling situation of our artisans hasn’t really changed much in the last decade therefore it’s crucial that we take some tangible step in order to help them out of their unceasing plight by empowering them. In today’s world the perfect way to provide them with the required impetus is by providing them a digital platform so that they can interact with buyers directly, eliminating middlemen entirely.

Our primary objective is to connect the artisans directly to the urban market. Our strategy is to provide a digital platform where nationwide clients can conveniently establish communication and business with the rural artisans from the remotest corners of the country.


Consequently not only do these artists get remunerated fairly with no middle men to manipulate prices, but also city dwelling urban Indians get access to 100% authentic handcrafted products emerging straight from the heart of India. All taking place in the comfort of their living rooms.

As a result this will not only help in the digitization of the hand-loom and textile industry but also help generate tremendous income in rural poverty stricken areas. Amounee helps provide a personalized buying experience for textile lovers and bring back handicrafts and hand-loom in the public attention. Other direct benefits are affordable price points for premium products hence the hand-loom and textile industry benefits hugely due to boosted sales. So without a doubt Amounee is the most convenient hassle free way to shop authentic textiles and crafts from the most improbable places, and at the same time contributing to such an immense cause.